![]() Yet even with all that support, it’s hard to describe how everywhere “Nevermind” was at the time - you’d hear people playing it at work, then go to a concert and hear it playing over the P.A. But Geffen in 1991 was hardly known for breaking underground rock acts, so the support and precedent of Sonic Youth, the New York band who dominated the underground scene that spawned Nirvana and brought the group to both Gold Mountain and the label, was crucial. ![]() But the multi-platinum, global success of “Nevermind” did come out of nowhere - and caught absolutely everyone by surprise, not least the band, their management (Gold Mountain) and their label, DGC, a subsidiary of Geffen Records, which at the time was arguably the dominant major label in the business, with powerhouse acts like Guns N’ Roses, Aerosmith, Cher and upstart multi-platinum hair merchants Nelson.
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